Start with what you've got.
A thrift find. A spare collectible. Something small with potential. Photograph your item and start a public chain.
Small item. Big potential.
One swap.
A whole new
possibility.
Turn what you have into what you want. TradeUp makes every swap a link in a public story—with photos, new traders, and a next step worth sharing.
For thrifters, collectors, and the “what if?” crowd.
Trade it. Document it. Repeat.
New game. Clear ground rules.
Public meeting spots Photo verification Trader ratings
The chain reaction
Your stuff has
a next chapter.
Not another resale listing. A living timeline that shows where an item started, who traded next, and how far a small beginning can go.
The launch plan
20 starting chains
One campus or city first. A local start, real swaps, and the best chain stories ready to share.
Trade for your next upgrade.
Find someone who wants your item, agree on the swap, and choose a public meeting spot. Better means better to you—not just more expensive.
Post the proof. Pass it on.
Add photos of what you traded and what you got. Share the new link, name the next trader, and let the story keep moving.
Photos and ratings help you assess a trade; they aren't a guarantee. Inspect items before swapping and meet in public.
The business behind the swaps
More trading. Less guesswork.
TradeUp's model combines brand-sponsored chains with a small fee on verified high-value trades. Sponsorship terms and verification fees should be confirmed before you commit.
Free
For individuals getting started
$0/month
- 1 workspace
- Up to 3 team members
- Basic analytics
- Community support
A brand with a prize worth chasing?
Seed the finish line of a sponsored chain and give every swap a shared destination.
Meet TradeUpThe next link is yours
Start small.
See where it goes.
That thing sitting on your shelf could be the beginning of a story. Make your first move.